Carbon Focus

Role: UI/UX Designer



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Goal: Design a clean, intuitive landing page that clearly communicates the value of a sustainability platform and encourages user engagement.



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Tools: Figma, GPT



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Timeline: 8 weeks (MVP launch).

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Concept landing page created to promote a digital sustainability service. The goal was to design a clean, trust-building interface that could translate a complex environmental solution into a simple, emotionally engaging web experience. I focused on clarity, structure, and visual storytelling to guide users from interest to action.

The visual direction is built around the aesthetics of nature. I used sweeping landscapes, soft gradients, and curved section dividers to create a calm, organic feel. Green tones dominate the palette to reinforce the environmental focus, while high-contrast CTAs maintain visibility and engagement.

To communicate how the platform works, I created a circular process diagram. This choice was intentional—linear flows felt too mechanical for a service based on environmental cycles. The circular layout encourages exploration and simplifies the user’s understanding of a potentially complex backend system

Rather than list features, I highlighted direct outcomes: improving the environment, managing inventory, and meeting compliance standards. Each benefit is paired with real-world imagery, making the value proposition easier to grasp and visually memorable.